I read a lot – books, articles and blog posts. The kind of blogs I read are mostly informative. But, I do read the occasional how-to or the self-help ones, as well.

Something I’ve noticed about these posts is that they are simple. The ideas and concepts in the posts are relatable and very basic. You know what? That’s a good thing.

Sure, you can write a full length article about the psychology of a leader or the keys to mastering success. But, if you can’t make them practical enough for people to follow, there’s no point.

People want shortcuts, and that’s not necessarily a bad thing.

We’re so swamped with everything these days. Starting from work, to managing the homes to paying your bills or even just watching TV shows. We live a full life.

So, people want simple. People want practical. People want relatable.

I’ve noticed that quite often, my Twitter posts that go viral are not the ones that are most interesting but rather, the ones that are most empathetic to people’s problems.

It also doesn’t matter if it’s something someone else has already said. Sometimes, these posts are those that require repetition. And people don’t mind reading the same basic concepts over and over again, as long as they have your unique take on it.

Sometimes people just need a reminder.

Sometimes people just need to feel like they are not alone.